Dr. Celia
00:00 – 00:20
Hey Biz Mom. So I received a question from an email subscriber that I want to answer today. She asked me, what is your process and perspective on batching content successfully? So today I want to talk about something I’ve been doing over three years now that has literally kept my business running through some of the hardest seasons in my life.
Dr. Celia
00:20 – 00:33
And no, it’s not some like AI hack or productivity shortcut. It’s actually pretty simple. I batch my content a month ahead of time. Some of you might be thinking, Dr. Celia, a month ahead, really?
Dr. Celia
00:33 – 00:41
I can barely think about the next week. Trust me, I get that. But hear me out. I started the system when I was pregnant with my son.
Dr. Celia
00:41 – 00:58
I was planning my maternity leave and I had this moment of realizing that I won’t be able to email my list regularly. It did not feel good to leave them hanging like that. So I made the decision that felt impossible at the time. I was going to batch three months of content before he was born.
Dr. Celia
00:59 – 01:14
And you know what happened? That decision did not just keep my business running. It literally saved me from when everything fell apart postpartum. Like my body had some complications, my body needed time to recover, and my brain was just complete mush and I was sleep deprived.
Dr. Celia
01:14 – 01:43
I was trying to do all the things and it was just really difficult to manage it all. And it was also my firstborn too. And if I was relying on creating content in real time, like my audience would not have gotten really any like consistent emails from me at that point because I was just trying to like stay afloat with momhood at that time. But because I batched instead, my emails actually kept going out during that period.
Dr. Celia
01:43 – 02:06
My content kept serving and I got to focus on healing and being a mom without that crushing guilt of I should be working. And that was my first big win with batching. That’s what convinced me that the system wasn’t just nice to have, that it is essential for a sustainable business as a mom business owner. Now, if you’re thinking, okay, that’s great for maternity leave, but what about like normal life?
Dr. Celia
02:06 – 02:35
Let me tell you in the last three years, how this has helped. Since I started batching this way, my system has survived postpartum complications, health diagnoses that changed everything about my capacity, multiple business pivots, moving to a complete new home, the death of my cat, and if you ever lost a pet, you know that grief is really real. And most recently, surgery that took way longer to recover than I expected. Each of these could have derailed my content.
Dr. Celia
02:35 – 02:51
But because I had that month buffer, I had space to adapt. The new health diagnosis was probably the biggest test of trying to make this all work. Everything changed about how much energy I had, when I could work, when I could realistically commit to. And you know what I learned?
Dr. Celia
02:52 – 03:08
That I had to get really strategic about batching. I couldn’t just batch when I felt like it anymore. I had to be intentional about when I batch, how much I batch, and what format made sense for my actual capacity. And this is where I want to pause and tell you something that might help you right now.
Dr. Celia
03:08 – 03:35
Because if you’re listening to this and thinking, I don’t even know where to start with managing my capacity and my business expectations, I created a free resource called the 5 Steps to Ditch the Mental Load Template. It’s designed to help you stop making low-capacity mean something about your worth. Because that’s what happens, right? We have a hard week, we cannot create content, and suddenly we’re spiraling into, I’m not cut out for this, or I’m failing in my business.
Dr. Celia
03:36 – 04:07
Inside this template, you learn how to shrink the plan without shrinking your belief in yourself, creates a minimal viable day when energy is low, and eliminate the decision paralysis that makes sick days spiral into shame. I’ll drop the link in the show notes, but if you’re struggling with mental load of running a business while life is lifing, this template will help. And you’ll also get to see my batching system in action through my newsletter, which follows the exact format I’m about to teach you. So let me break it down with my actual process.
Dr. Celia
04:09 – 04:19
Here’s how I batch content a month ahead without losing my mind. Step 1. I choose my monthly theme. I do this based on three things.
Dr. Celia
04:19 – 04:42
What my audience is asking for, what has not been talked about recently, and what topic would genuinely benefit my people right now. Like for example, in March, my theme was capacity during health issues, both physical and emotional. Why? Because I was recovering from surgery and I knew my audience was dealing with similar struggles about managing your business when your body or your mind was not working with you.
Dr. Celia
04:43 – 04:55
And then step two is I decided on my monthly call to action. And this is key. I don’t have a different call to action for every piece of content. I choose one thing I’m focusing that month.
Dr. Celia
04:56 – 05:26
In March, it was my lead magnet, five steps to ditch the mental load template I just mentioned earlier in the podcast. For my newsletter in particular, I was also promoting Biz Mom Mental Load Planning App and ran a flash sale at the end of the month. But the point is one focus, one month. This makes batching so much more easier because I am not reinventing the wheel with every single piece of content and trying to determine like what’s the focus for each content, whether it’s a theme or the CTA.
Dr. Celia
05:27 – 05:37
Step three is I follow the same content structure every time. Story, segue, main point, CTA. That’s it. That’s the formula.
Dr. Celia
05:37 – 06:00
Story, segue, main point, CTA. So I start with a story, usually personal, usually relatable. I transition with a segue that connects the story to the lesson, I teach the main point, and I end with a clear call of action. If you sign up for my newsletter through that free template, you’ll see this exact structure in action.
Dr. Celia
06:00 – 06:23
Every email follows this flow, which means I am not staring at a blank page wondering, how do I write this? Step four, I batch early to mid-month for the next month. For example, if I was to be batching for May, I would be starting like the first week of April or the second week of April. And why do I do it like this?
Dr. Celia
06:23 – 06:55
Because life is really chaotic, like my kid gets sick, I get sick, unexpected things happen, you just never know. So buffering it where you’re batching earlier on gives you the wiggle room to Make sure your content’s done when you need it to be done, giving you breathing room if stuff is happening. And even if you’re not able to do it all in one go, you’re able to do a little bit at a time and still be on the schedule that you have for yourself. And it also means that this buffer means that I’m never scrambling at the last minute.
Dr. Celia
06:55 – 07:13
And honestly, that means I could take a break that I need to without my business falling apart. So I do want to be real with you that March took longer than expected because it was the first time I was batching post-surgery. My body wasn’t cooperating. My brain was still kind of like foggy.
Dr. Celia
07:14 – 07:24
But because I built in that buffer time, it was still okay. I still got it done. Just not as quickly as possible, but it was done. So step five is I reassess it regularly.
Dr. Celia
07:24 – 07:39
And this is the part most people miss. Batching is not like set it and forget it. It is like taking into account what’s happening in your life. So, I knew that April was going to be hectic, so I made the decision, podcast episodes every other week instead of every week.
Dr. Celia
07:39 – 07:53
And then I’ll reassess again for May. The goal isn’t perfection, it’s just, the goal for me is sustainability. Now here’s something important you don’t hear people talk about enough. Your batching strategy should match your business model.
Dr. Celia
07:54 – 08:10
If you’re a consultant, your business is probably referral based. Like people are not reading your emails to decide to work with you. They’re getting referred by someone they trust. So for you, batching might mean like one really good monthly newsletter and more focusing energy on networking and relationship building.
Dr. Celia
08:11 – 08:44
But if you have a traffic marketing model, such as selling digital products, running email campaigns, building an audience that’s based on something that needs high volume, then your content is your business engine. Like you need the volume, you need the consistency, email marketing, social media, podcast episodes, these move the needle for you. So when I say batch a month ahead, I’m not saying you need to create 47 pieces of content. I’m saying figure out what actually matters for your business model and batch that.
Dr. Celia
08:45 – 08:57
And for you, it might be something completely different and that’s okay. So here’s my perspective on all of this. Find a rhythm that works for you and be willing to adjust. Start small.
Dr. Celia
08:57 – 09:15
If batching a month of podcast episodes feel impossible, start with your email newsletter. Get that system working and then add more if you have capacity. And please give yourself permission to change the plan when life changes. I am not the same person I was when my son was born.
Dr. Celia
09:16 – 09:23
My health is different. My family’s different. My business is different. So batching approach had to evolve too as the years went by.
Dr. Celia
09:23 – 09:33
Some months I batch four podcast episodes. Some months I batch two. Other months I focus more on the newsletter content. Some months I do a flash sale and lean into promotion.
Dr. Celia
09:33 – 09:42
The system is not rigid. It’s adaptable. And that’s what makes it sustainable. You cannot build a business that requires you to be at 100% capacity all the time.
Dr. Celia
09:43 – 09:59
That is not realistic. That is not healthy. And eventually you will burn out. But if you build systems that works even when you’re at 60% capacity, even when life is chaotic, even when your body is not cooperating, that’s when you create something that lasts.
Dr. Celia
10:00 – 10:29
So if you’re listening to this thinking, okay, I want to try this batching thing, but I need help managing my capacity first. That’s why I created five steps to ditch the mental load template. This template will help you when you need to fit things in, when it’s not doable because life is chaotic, knowing when your minimal viable day is so you’re not paralyzed with decision fatigue, knowing when you need to decrease your plan so it works in the week because The school closed, the kids sick, all of it.
Dr. Celia
10:30 – 10:45
This helps you when you need a little bit of buffer room to figure out what to do next. So grab it, use it, and then you’ll see my batching system in action through my newsletter every week. The exact story, segue, main point, CTA structure I just walked you through. The link is in the show notes.
Dr. Celia
10:46 – 11:00
And listen, When you batch a month ahead or a week ahead and you’re still figuring out your system, the fact is that you’re here listening, trying to build something sustainable. That matters. You are not failing because you can’t do it all. You are adapting.
Dr. Celia
11:01 – 11:09
And that’s actually a skill that’s gonna carry you through. So, Biz Mom, thank you for listening and I’ll talk to you in two weeks.
